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Rethinking Sales Management

Rethinking Sales Management
By:Beth Rogers
Published on 2011-02-15 by John Wiley & Sons

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

This Book was ranked at 36 by Google Books for keyword herding cats.

Book ID of Rethinking Sales Management's Books is Uuo_zDiBSHIC, Book which was written byBeth Rogers

Book which was published by John Wiley & Sons since 2011-02-15 have ISBNs, ISBN 13 Code is 9781119995517 and ISBN 10 Code is 1119995515


Book which have "314 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 2 Raters and have average rate at "3.5"

eBook Version Availability Status at PDF is true and in ePub is true

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