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Why Johnny Can't Brand

Why Johnny Can't Brand
By:Bill Schley,Carl Nichols
Published on 2005 by Portfolio (Hardcover)

Citing fundamental misunderstandings about branding that typically lead to failed advertising campaigns, a straight-talking guide defines branding as a process of creating an exclusive idea of value that is delivered consistently, in a volume that covers specific techniques for brand creation and maintenance. 30,000 first printing.

This Book was ranked at 17 by Google Books for keyword herding cats.

Book ID of Why Johnny Can't Brand's Books is ylzuAAAAMAAJ, Book which was written byBill Schley,Carl Nichols

Book which was published by Portfolio (Hardcover) since 2005 have ISBNs, ISBN 13 Code is and ISBN 10 Code is


Book which have "222 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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