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Superior Customer Value in the New Economy

Superior Customer Value in the New Economy
By:Art Weinstein
Published on 2004-06-02 by CRC Press

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer satisfaction in e-service and information-based organizations. It concludes with 18 detailed, |hands-on| examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these real-world examples provides excellent learning opportunities to model effective customer value behavior and practices.

This Book was ranked at 16 by Google Books for keyword herding cats.

Book ID of Superior Customer Value in the New Economy's Books is wb_-fmFsGDEC, Book which was written byArt Weinstein

Book which was published by CRC Press since 2004-06-02 have ISBNs, ISBN 13 Code is 9780203501498 and ISBN 10 Code is 0203501497


Book which have "456 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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