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Herding Cats

Herding Cats
By:Andrew Rohm,Michael Weiss
Published on 2014-07-15 by Business Expert Press

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization’s unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.

This Book was ranked at 7 by Google Books for keyword herding cats.

Book ID of Herding Cats's Books is rMTkAwAAQBAJ, Book which was written byAndrew Rohm,Michael Weiss

Book which was published by Business Expert Press since 2014-07-15 have ISBNs, ISBN 13 Code is 9781606498392 and ISBN 10 Code is 1606498398


Book which have "116 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

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